From WWD: "Bergdorf hopes to cash in on the recent boom in jewelry sales by completing a luxe fine jewels section in its store, the 1,150 sq ft area took eight weeks to complete and will focus on jewelry artists. Four years ago, Bergdorf's sought to differentiate its fine jewelry assortment from Fifth Avenue competitors such as Saks Fifth Avenue, Tiffany & Co., Bulgari, Harry Winston and Cartier by choosing not to sell commodities such as basic diamond engagement rings and line bracelets, and to instead offer artisan and rarefied designs.

The department is designed in the Thirties and Forties French Moderne style, with a Max Ingrand-inspired étagère inlaid with shagreen and bone, cabinets of Macassar ebony veneer and parquet floors with custom-designed carpeting.

Prices for luxury jewelry range from $16,000 to $300,000. The retailer will also source special pieces from its vendors for clients seeking something customized, and so prices will likely reach even higher. Gold noted that there has been no price resistance in any of Bergdorf's jewelry categories."

What exciting news! I can't wait to visit the new Jewelry Art area at Bergdorf Goodman, I am always looking for unique pieces to add to my collection and am looking forward to seeing the selection. Some of the brands featured at Bergdorf's: Siegelson, known for its breadth of top-notch estate pieces and its own impressive diamond pieces; Carnet, designed by the Hong Kong-based Michelle Ong; de Grisogono, famous for its whimsical gemstone-infused baubles, and Henry Dunay, known for his satin-finished gold work. The space's former occupants, Buccellati and Barry Kieselstein-Cord, will also be exhibited there. Don't forget to check this out when you are in New York!

Source: WWD